My Work
Dianhong Tea House
Revitalizing Dianhong Tea House’s branding to emphasize its rich heritage and artisanal tea offerings, aiming to enhance market appeal and foster deeper customer connection through a cohesive visual identity.
Role
Branding Design Lead
Contribution
Led the creation of a distinctive brand identity that celebrated the rich heritage and artisanal craftsmanship of our teas
Divi Fragrances
Crafting a comprehensive branding strategy for Divi Fragrances aimed at enhancing its market positioning and resonating with discerning consumers seeking luxury and sophistication. The project focuses on creating a cohesive visual identity that embodies the essence of each fragrance while ensuring consistency across packaging, marketing materials, and customer touchpoints.
Role
Contribution
Conceptualized and executed packaging that not only enhanced the allure of our fragrances but also aligned seamlessly with Divi Fragrances’ brand identity.
Trinity Beauty Co.
Leading the package design project for Trinity Beauty Co., aiming to create packaging that not only enhances product appeal but also communicates the brand’s commitment to elegance and innovation. The focus is on designing functional and aesthetically pleasing packaging that aligns with Trinity Beauty Co.’s brand identity and enhances customer experience at every touchpoint.
Role
Design Lead
Contribution
Played a pivotal role in shaping the visual identity and user experience of our products.
Mirage Candle Co.
Directing the candle design project for Mirage Candle Co., focusing on creating captivating designs that embody the brand’s essence of luxury and tranquility. The goal is to develop aesthetically pleasing and functional candle designs that resonate with consumers, enhancing Mirage Candle Co.’s market presence and customer engagement.
Role
Design Lead
Contribution
Crafted visually compelling packaging, branding, and product designs that resonated with the target audience.